Corporate blog is an effective communicate medium that used by organization to meet their organization goals. Corporate blog enable organization to interact with customer more directly and respond immediately to their question.
There are few TYPE of corporate blog:
Internal blogThis is the blog where just can access through the organization intranet by any employee.
External blogThis kind of blog is publicly. It’s usually used by organization when there is a release of new product and responds to the customer question.
CEO blogThis is the discussion blog among the CEO
Steve Rubel , a vice president of client services at CooperKatz& Co is an expert in blogging and he has suggested a FOUR step formula :
1. find influencers in the subject matter.
2. Listen to people, recognize their needs, and subscribe to other blogs to better understand the customer
3. engage people in dialogue through email and have a blog to join in the discussion
4. give people authority, which helps bloggers achieve their goals while creating loyalty customers
Advantages :
deliver a company message to customer more directly get faster feedback from customer through blogenable organization more understand the customer needs
more participation of employee in discussionDisadvantages:
employee may reveal too much organization information to customer
employee may reveal too much organization information to customer
hard to predict the reaction of the customer
hard to manage : debate between customer and employee
A blog of car company
No comments:
Post a Comment