Friday, July 3, 2009

A review from a post on E-tailing from My E-commerce blog


A REVIEW on a POST on
E-TAILING from
MY E- COMMERCE BLOG
http://ecommerze.blogspot.com/search/label/e-Tailing

From the link above,to the ecommerce’s blog, we can know that many offline businesses have started to move their step into electronic retailing (e-tailing). E-tailing simply mean retailing conducted over the internet, online. The e-tailing most likely is sale of goods and services to individuals (B2C). E-tailing has become a competitive advantage to the business as the internet became so important and popular nowadays. An example of e-tailing is the Amazon.com which is also the king of retailing. Amazon has continuously expanding and enhancing their product selection from books to electronic product to other nonretail activities. Some special features such as amazon allows customer to send and receive email to the book author has retain the loyalty of the customer.

From the blog, we can see that various business, even fisherman in Tanjung Dawai also go to e-tailing. We can’t deny that internet already play an important role in business. It also increases the standard of living of the fisherman while benefit them in term of profit.

In order to survive in e-tailing, it’s not just creating a website online and do then carrying out the business. It must also provide some special services or features in order to differentiate their website from other. From the example, we can see that online shopping is being top of the e-tailing market. However, many consumers are worrying about the size of clothes that they purchased does not fit them . To overcome this problem myShape.com allow consumer to purchase personalised clothing collection matched with their style and fit preferences and body dimensions.


E-tailing can enhance your business. Business in the offline market can consider starting their business online. Online market is globalisation and we can attract many customer. In additon, setting up a webpages is much more easier compare with open a physical outlet. However, from our opinion, physical market is equally important for us. For example, Dell which is well known as selling personal computer and laptop through online is already conducting their business in the offline market. As some consumer will be more confident and convincing in the product in the offline market. Offline market reduces the fraud and other security issues in the internet. Moreover, it also reduces the unemployment rate. Therefore, the better way is to make a combination in your business through physical market and online market.

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